THE GLOBAL 2SLGBTQ+ COMMUNITY WOULD HAVE THE 4TH LARGEST GDP IN THE WORLD
IF IT WERE A COUNTRY.
Immigrant communities are more brand loyal, and have higher spends compared to the mainstream Canadian population.
How can you capitalize on this trend?
By 2031, about one-third of Canada's population will be visible minorities.
Is your brand ready?
Over 300,000 new immigrants landed in Canada as permanent residents last year.
Do you have a marketing plan to reach them?