Lazeez Shawarma
Blending Canadian Pride with Authentic Middle Eastern Flavors
Business Challenge
To help Lazeez Shawarma successfully expand with new franchise locations across Ontario, they needed to define their brand with a clear and consistent identity.
STRATEGY
BTI built a unique brand story and visual identity for Lazeez that communicated great taste, authenticity, and Canadian pride to their target audience. The brand message was communicated through impactful in-store design, website and printed materials.
Solution
Since rebranding, Lazeez has signed on for the opening of 20 new franchise locations within the next two years. In the first stores to feature the new branding, sales targets have surpassed previous franchise openings by 50%.
