Our effort is to build and update our knowledge bank to stay relevant by gathering market research and white papers, and conducting focus group discussions for meaningful consumer insights. We also regularly track international work for better understanding of the environment in home countries of the immigrant communities.
We believe strategy is the core of every ground-breaking idea. An effective strategy is built on diagnosing the real business problem and a clear understanding of the target audience, their cultures, values and rituals. Solutions come from the expertise to interpret, analyze, and decode that information - translating it into a result oriented communication strategy.
Our approach to creative development is to impact consumer behaviour and drive results - not just create a fancy piece of work. We build upon strategy to develop ideas, and bring them to life through both print and digital tactics, or through branded customer experiences.
Great creative work can be fruitless without an effective media strategy. Each creative element holds the power to bring in change, if implemented in the right channels. BTI Colours will tactfully plan and buy media for best results.